We are from Ukraine — Social Impact Initiative

A purpose-driven capsule launched at a time of collective uncertainty — designed to emotionally connect, unify, and uplift audience through bold visual messages and deep-rooted cultural storytelling. The initiative organically grew into a global movement of support and solidarity, reaching customers far beyond the brand’s core community

Creative System:
— Concept development, including storytelling and visual language built on cultural identity and emotional strength
— Designed prints and product visuals reflecting strength, resilience, and cultural identity
— Directed campaign production and visual storytelling across digital channels
— Built a multi-platform narrative to amplify emotional engagement and cultural relevance