Ubetter Campaign — Ukrainian Heritage Reimagined

A culturally-driven campaign designed to spotlight Ukrainian heritage and reframe traditional folklore as contemporary and inspiring — ultimately strengthening the brand’s positioning through meaningful storytelling and elevating its cultural impact within the fashion landscape

Creative System:
— Defined the conceptual and visual foundation of the collection, aligned with brand DNA
— Designed hero garments that bridged cultural symbols with the brand’s commercial line
— Translated heritage into an accessible visual language for the modern audience
— Developed a full ecosystem of creative assets for omni-channel storytelling and brand consistency