Shopify Migration for Brand Digital Ecosystem

A strategic migration of the brand’s digital ecosystem to Shopify — with a full rebuild of e-commerce architecture, UX, and visual language. The project aimed to improve user experience, unify creative assets across channels, and create a scalable foundation for growth

Creative System:
— Strategic migration to Shopify with full e-commerce architecture rebuild
— Structuring brand collections/categories aligned with both UX and brand vision
— Translating the brand’s creative system and storytelling into the digital format
— Defining content guidelines for visuals and product storytelling
— Setting design and copy frameworks for future e-commerce team operations