Nirvana Campaign — Turning a Vision into Creative System

A concept-driven collection inspired by the landscapes of the Ijen volcano in Indonesia, reinterpreted through the lens of the brand’s chic-punk DNA. The creative direction merged natural elements with themes of slow living, mindfulness, and presence — crafting a visual and emotional narrative that felt relevant and resonant for the brand’s audience.

Creative System:
— Defined the conceptual and visual foundation of the collection, aligned with brand DNA
— Designed hero garments that bridged the narrative with the brand’s commercial line
— Directed and styled a campaign shoot, catalog, and lookbook
— Developed 15+ UGC-driven content assets to fuel organic reach and community engagement
— Delivered full storytelling and visual identity across all brand channels