keep — creating Curated Platform for Emerging Creators

A strategic initiative launched during the brand’s repositioning to strengthen its cultural relevance among Gen Z and emerging creative youth. keep — creating was designed as a curated platform within the brand’s e-commerce system to spotlight young designers and makers — blending commerce with community and cultural storytelling

Creative System:
— Developed the concept as part of the brand’s repositioning strategy
— Designed e-commerce architecture for the new curated platform
— Built a distinct visual identity and branding
— Curated a diverse selection of creators and products aligned with brand values and aesthetics
— Directed storytelling across brand channels to amplify the message and drive engagement