It Will Be Better Next Time — Social Awareness Campaign

A socially-driven campaign aimed at opening a conversation around sex education and modern sexual culture for Gen Z. Created as a charitable collaboration between a fashion brand and a nonprofit foundation

Creative System:
— Concept development and creative direction across all brand channels
— Product capsule design with message-driven graphic prints
— Campaign shoot direction, including styling and influencer casting
— Storytelling concept woven into every creative touchpoint
— Consistent alignment with brand DNA and social impact goals