Back to School — Commercial Campaign

Seasonal campaign designed to engage Gen Z and millennial audience, aligning with the brand’s chic-punk DNA. The creative direction tapped into late 2000s and early 2010s nostalgia — a culturally charged era reimagined through fashion and storytelling

Creative System:
— Created a capsule collection rooted in brand aesthetics and youth nostalgia
— Conceptualized and styled the campaign shoot, casting a key influencer as the face
— Crafted storytelling for multichannel distribution— Developed 15+ UGC-driven content assets to fuel organic reach and community engagement