Creative System for an AdTech Platform

A creative strategy and system for an educational platform tailored to early-stage fashion entrepreneurs. The challenge was to design a brand identity and UX experience that felt accessible, structured, and inspiring — positioned between the worlds of fashion and EdTech without leaning too far into either

Creative System:
— Developed creative strategy and visual system based on brand’s educational positioning
— Built architecture and UX direction for the learning platform and internal tools
— Created brand identity, visual language, and guidelines for scalable multi-channel use
— Applied design system across courses, presentations, platform UI, and social media
— Ensured long-term usability through systemized documentation and scalable design assets